Sony’s new stablecoin : Sony enters the stablecoin space through its subsidiary, Sony Bank, by creating a dollar-backed token designed for its video game and anime ecosystem. This initiative comes at a time when U.S. regulatory frameworks are loosening, easing stablecoin adoption for companies seeking faster, more secure, and cross-border payment solutions.
Sony’s new stablecoin : A stablecoin designed for Sony’s ecosystem
Sony’s stablecoin will primarily be used for:
- Purchasing video games on PlayStation,
- Buying content linked to anime produced or distributed by Sony,
- Paying for subscriptions and online services that until now relied on traditional credit and debit cards.
The goal is to reduce reliance on credit cards (Visa, Mastercard) and their associated fees, while offering a native, fast, and secure payment method for U.S. users, a market that represents 30% of Sony’s external revenue.
Sony’s new stablecoin : strategic partnership with Bastion
To develop and manage its stablecoin, Sony has partnered with the American startup Bastion, a company specialized in compliant token infrastructure. Bastion will serve as Sony’s exclusive provider and issuer, handling both management and custody of the stablecoin.
Kazuhito Hadano, CEO of Sony Ventures Corporation, explains:
‘Bastion will open the door for Sony Bank to expand into the digital asset space on a global scale. Together, we will bring stablecoins to the public and set the tone for corporate adoption of digital assets.’
This partnership also takes place within a broader strategic investment landscape, supported by the Sony Innovation Fund, Coinbase Ventures, a16z crypto, Samsung NEXT, and Hashed, reflecting growing investor confidence in institutional payment services
Sony’s new stablecoin : A first step towards institutional adoption
According to Nikkei, Sony Bank plans to issue its stablecoin starting in 2026, after submitting an application in October for a U.S. banking license. In the long term, the stablecoin could enable Sony to expand its digital ecosystem and accelerate the adoption of crypto-based payment services across its business activities in the United States.
Analysts point out that this type of initiative can:
- Harmonize settlement processes
- Strengthen risk controls
- Ensure greater reserve transparency
Boost the general public’s adoption of crypto-assets.
Conclusion
With its stablecoin, Sony aims to regain control over its payments, reduce costs, and deliver a smoother user experience. This initiative reflects a broader trend: major companies are increasingly exploring stablecoins to modernize their transactions and integrate crypto-assets into their ecosystems.
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