Coca-Cola is offering these special NFTs in a three-day auction on the OpenSea marketplace. Coca-Cola is the world’s leading beverage brand. It intends to enter the NFT field. But how? By creating a special collection of non-fungible tokens. In particular, to celebrate International Friendship Day. The NFTs are available for auction on the NFT marketplace called OpenSea from July 31 to August 2.
Proceeds from the auction are sent to Special Olympics International. This helps children and adults with various physical disabilities.
Create an NFT collection with digital designer Tafi
Coca-Cola is offering special NFTs in a three-day auction on OpenSea Marketplace. The NFTs appear as part of a partnership with digital designer Tafi. The latter develops “loot boxes” inspired by video games. These boxes contain hidden surprises. In the form of digitally personalized clothing and goods.
Coca-Cola is also presenting “friendship boxes”. These consist of exciting digital merchandise. Such as:
a portable bubble jacket,
a Coca-Cola cooler,
a friendship card
as well as a sound visualizer developed to play different sounds, including the sound of a bottle opening,
the fizz and pop of a bottle
and related sounds often associated with soft drinks.
The wearable bubble jacket is used in a virtual reality world based at ETH, Decentraland.
Beverage brand enthusiasts and NFT fans can openly place their Ether bids on the OpenSea marketplace until August 2, 2021.
What’s in the new NFT collection?
The loot box also includes special, never-before-seen collectibles for winners. These can be revealed on the day the box is digitally opened. In particular, for spectators and bidders.
Selman Careaga is President of the Global Coca-Cola brand. He says this new Coca-Cola initiative is doing its best. With the aim of celebrating elements essential to the brand. As well as its business activities. And it’s delighted to share its first NFT collection with the world.
Coca-Cola is launching this collection of personalized NFTs. In particular, to facilitate charitable actions and the proceeds raised from the sale of these NFTs. The proceeds go directly to Special Olympics International. Special Olympics International is an international sports organization. The organization is constantly striving to help adults and children with physical disabilities.
