The famous Château Smith Haut Lafitte will unveil on 14 September the launch of an exclusive NFT collection of 90 magnums engraved in fine gold and numbered with the 2020 vintage by Château Smith Haut Lafitte, Grand Cru Classé de Bordeaux. Ownership of the bottle's digital twin will be combined with exclusive benefits.
The launch of this collection was announced at an exceptional event organised in Karl Lagerfeld's the former Villa of Karl Lagerfeld in Biarritz, by InterCellar and the Markchain agency, which is supporting InterCellar in its communications.
A collaboration between InterCellar and Château Smith Haut Lafitte: InterCellar is a Wine & Spirits Marketplace offering the purchase and storage of large bottles via digital twins. These can be exchanged or resold on the platform, while the physical bottles remain stored with the producer or in a secure warehouse.
Château Smith Haut Lafitte, recently ranked 5th in the "World's Best Vineyards", embodies the timeless elegance and deep history of great vineyards. the timeless elegance and profound history of great vineyards. Certified organic, the Château's team has developed its own philosophy, Bio-Precision, and is committed to combining tradition and innovation. Château Smith Haut Lafitte is world-renowned and symbolises luxury and the French art of living. This is the vineyard that King Charles III chose to visit when he came to France. Always on the lookout for opportunities for quality and innovation, this collaboration with Intercellar is a natural extension of our commitment to excellence.
Benefits that will delight wine lovers and entrepreneurs alike
On 14 September, 90 limited-edition magnums of Château Smith Haut Lafitte will go on sale for €900 (incl. VAT). Each magnum is finely engraved in gold, personally hand-signed by the owner, numbered and presented in a radiata pine box. In addition to the physical bottle, each NFT will offer the first buyers the chance to visit the château.
In addition, four lucky buyers will be selected for a private tour of the estate, followed by a special lunch with the owners in the Cathiard family's own château.
This is an opportunity for entrepreneurs, as Florence Cathiard has owned the Go Sport chain (taking it from 11 to 800 shops in France) and her daughter has created the global cosmetics group Caudalie.
With this innovative operation, Château Smith Haut Lafitte aims to reach a new, younger clientele, interested in innovation as well as quality products.
A limited edition is a great way to get started for buyers looking for exclusivity.
