Artificial Intelligence, particularly through tools like ChatGPT, is gradually establishing itself as an alternative to traditional financial advice methods. This development raises questions about the future of the sector and how individual investors approach their investment choices.
Growing adoption among investors
A study conducted by broker eToro among 11,000 individual investors reveals that:
- 50% of respondents are willing to use AI tools to manage their investments.
- 13% already use them, making ChatGPT a leading player in the financial sector.
This trend reflects a desire to democratise access to quality financial advice, often perceived as reserved for an elite with substantial resources.
Impressive performance
Experiments conducted by companies such as Finder have shown that stock portfolios built with ChatGPT, based on quality criteria such as leverage and sustained growth, have outperformed traditional funds. For example, a basket of 38 stocks recommended by AI rose 55%, well above the market average.
AI as a financial analyst
Industry professionals such as Jeremy Leung, a former financial analyst at UBS, attest to ChatGPT’s effectiveness in portfolio management. By replacing expensive tools with AI, they optimise their investments by creating precise queries, instructing the tool to act as a specialised analyst or to rely only on reliable sources, such as official SEC filings.
The booming robo-advisory market
The robo-advisory sector, which encompasses automated financial advisory services, is growing rapidly. Projections indicate that this market could reach 470 billion $ by 2029, representing a 600% increase over previous years.
Towards a transformation of the financial landscape
The emergence of AI as a financial advisory tool is challenging traditional industry models. It offers individual investors access to in-depth analysis and personalised recommendations, often at a lower cost than traditional services.
The integration of artificial intelligence in the financial sector marks a significant step towards greater accessibility and efficiency in advisory services. As the market continues to evolve, it is essential for investors to stay informed about the technological developments and regulatory implications associated with this digital revolution.


