Paris Saint-Germain, the club from the French capital, is partnering with Crypto.com to put AI-generated NFT posters online. That’s the gist of what you need to know about this launch operation.
Collaboration between PSG and Crypto.com in the world of NFTs
French football club Paris Saint-Germain (PSG) has teamed up with its cryptocurrency sponsorship platform, Crypto.com, to create match posters made with artificial intelligence tools. And, these posters will be available as non-fungible tokens (NFTs) for fans to collect.
Availability of posters at seven major meetings
The posters will be presented during seven selected matches during the coming season, starting with the clash against Olympique de Marseille on September 24 in Ligue 1 Uber Eats. Thus, supporters who manage to collect the seven NFTs will have the chance to win prints of the original work by Benjamin Benichou. Also, they will be able to win jerseys signed by PSG players and VIP tickets to attend the team’s last home match at the end of the season.
- Seven collectible NFT posters
- Works created with artificial intelligence tools
- Rewards for collectors of the seven NFTs
An innovative project in the field of sport and technology
Fabien Allègre, PSG Brand Director, said this collaboration allowed them to gain an in-depth understanding of the creative possibilities offered by this innovative tool. Furthermore, this project demonstrates the club’s commitment to redefining the future of the sport and attracting new generations of supporters. But it is essential to clarify that Gala Games, mentioned in the promotional image, refers to the prestigious matches of the season and not to Gala Games, a start-up specializing in cryptocurrency games.
Crypto.com, first official cryptocurrency partner of PSG
In 2021, Crypto.com became the first official cryptocurrency partner of Paris Saint-Germain through a sponsorship deal worth an estimated $30 million over three years. However, PSG had already explored Web3 technology in 2020 by signing a licensing deal with Sorare, an NFT-based fantasy sports game. Additionally, upon the signing of Lionel Messi for PSG in 2021, it was reported that some transactions were made via cryptocurrency Socios fan tokens.
The role of Benjamin Benichou in this innovative project
Artist and designer, Benjamin Benichou, expressed his excitement about the limitless creative possibilities offered by the combination of artificial intelligence tools and the inspiring brand that is Paris Saint-Germain. Thus, AI-generated NFT posters will be a real revolution in the way fans interact with their favorite team.
How to get these NFTs?
- So register on the Crypto.com platform
- Access the section dedicated to PSG NFTs
- Buy or collect the seven NFT posters available during the season
The digital future of Paris Saint-Germain and Crypto.com
This initiative in collaboration with Crypto.com demonstrates PSG’s desire to fully embrace the digital and blockchain era.
However, the potential success of this collaboration could lead to other innovative partnerships between the sports and technology worlds. With PSG at the forefront of this trend, it will be interesting to see what the future holds for football fans and NFT collectors.
