Telegram, the renowned online messaging app, recently announced a big step forward with the launch of its advertising platform, an initiative that tightly integrates blockchain technology through The Open Network (TON). Starting in March, channel owners on Telegram in more than 100 countries will be able to start reaping the fruits of their labor, benefiting from substantial financial rewards following the opening of the platform to all advertisers.
A New Era of Monetization for Content Creators
According to statements by Pavel Durov, founder and CEO of Telegram, channel owners will receive 50% of the total advertising revenue generated by Telegram by displaying ads in their channels. This approach marks a significant step in the recognition and remuneration of the work of content creators on the platform.
Exclusive Use of the TON Blockchain
Telegram’s advertising platform will make exclusive use of the TON blockchain for payments. Durov emphasizes that this initiative aims to establish a virtuous circle: content creators will be able to convert their earnings into Toncoin or reinvest them to promote and improve their channels.
The Ascending Success of Toncoin
Following this announcement, Toncoin (TON) saw an impressive rise of 13.86%, trading at $2.49 and demonstrating sustained week-over-week growth with an increase of over 14%. TON now proudly positions itself with a market capitalization of $8.6 billion, establishing itself as the 15th largest cryptocurrency on CoinMarketCap.
Telegram: A Messaging Giant Monetizing Creativity
With over a trillion monthly views generated by broadcast channels on Telegram, only about 10% are monetized through Telegram Ads. These privacy-focused promotional tools reflect Telegram’s commitment to protecting the privacy of its users while providing new revenue avenues.
Animoca Brands’ Engagement with the TON Blockchain
Interest in the TON blockchain extends beyond Telegram. Animoca Brands, a major player in the blockchain-based gaming space, has announced plans to become the largest validator on the TON blockchain. Yat Siu, Chairman of Animoca Brands, shared his excitement for the TON integration, envisioning possibilities for mass adoption through the TON wallet on Telegram.
Conclusion: A Promising Future for Creators and Users
This development illustrates the growing convergence between blockchain technologies and mass communication platforms, offering unprecedented opportunities to content creators and strengthening the appeal of cryptocurrency to the general public. With Telegram at the forefront, the future looks bright for innovations in monetization and blockchain adoption.
