Crypto.com, the world’s fastest-growing crypto platform, and Twitch Rivals have announced a unique marketing partnership, Invezz has learned in a press release.
Twitch Rivals is the leading destination for live competitive entertainment on the interactive Twitch live-streaming service, a global community that comes together every day to create unique and unpredictable experiences from the interactions of millions of people.
First official sales partner
Crypto.com becomes the first official global marketing partner of this live entertainment mecca, and its very first partner in Asia-Pacific. The crypto-currency exchange will also bridge the gap between crypto-currencies and e-sports with this multi-year partnership.
Kris Marszalek, co-founder and CEO of Crypto.com, said:
We’re very excited to add Twitch Rivals, the home of eSports, to our growing portfolio of the world’s best sports brands. With over a billion gamers worldwide, gaming and eSports fans are digital natives, for whom crypto-currencies are inevitable.
As an official marketing partner of Twitch Rivals, the exchange will benefit from media placement, on-air branded segments, category exclusivity, event activations on Twitch and more.
Partnership to launch live from Las Vegas on November 4
The partnership will launch live from Las Vegas on November 4.
This unique partnership will be launched tomorrow, November 4, during Twitch Rivals: Ultimate Challenge, live from Las Vegas. A LAN competition and IRL challenges will take place over the two days of the event.
Crypto.com will benefit from brand exposure through over 250 Twitch Rivals streams per year worldwide: from North America and Latin America to Asia-Pacific, Europe, the Middle East and Africa.
Lou Garate, Director of Global Sponsorship Sales at Twitch, said:
Twitch Rivals has built a loyal, global community of next-generation fans. Through our partnership with Crypto.com, we look forward to continuing to create new and exciting moments to engage our passionate and tech-savvy viewers.
Crypto.com serves over 10 million customers
The world’s fastest-growing crypto exchange and app can serve over 10 million people worldwide. It also includes the Crypto.com Visa card, the world’s largest crypto card program, a DeFi wallet and crypto.com NFT, the leading platform for collecting and exchanging carefully selected NFTs from the world of sports, design, art and entertainment.
