McDonald’s Singapore recently launched its own metaverse, entitled “My Happy Place”, in collaboration with Bandwagon Labs. The project aims to offer users a unique, immersive experience, allowing them to discover and play in a virtual world created by the fast-food chain.
A unique, immersive experience
In “My Happy Place”, users can explore a virtual world created by McDonald’s Singapore, where they can play mini-games, collect rewards and interact with virtual characters. This immersive and unique experience allows users to feel as if they are actually in a virtual world, which can be very fun and stimulating. In addition, this initiative aims to strengthen customer engagement by integrating gamification elements into the brand experience.
Rewards and collectibles
Users who participate in “My Happy Place” can earn rewards and collectibles, such as NFTs and SAND tokens, which are the metaverse’s native currencies. These rewards can be used to purchase goods and services in the metaverse or to exchange for cryptocurrencies. In addition, these incentives are designed to encourage greater participation and build user loyalty by offering tangible benefits.
Collaboration with Bandwagon Labs
McDonald’s Singapore has collaborated with Bandwagon Labs, a Singapore-based technology company, to develop and launch “My Happy Place”. This collaboration has created a unique and immersive metaverse that offers a game-like and reward-collecting experience for users. By partnering with a local company, McDonald’s also aims to support technological innovation and economic growth in the region.
